For our clients, we conceptualize and implement digital projects: from app development to the diversification and holistic website creation – with great success. As part of this, we specialize in developing tailored e-commerce concepts that enhance online business performance. Our multi-professional team of designers and developers creates customized solutions that align with your product and service offerings as well as your company’s overall strategy.
Companies can no longer avoid digital transformation if they want to stay relevant in fast-changing markets. This means questioning the status quo and embracing innovation. We actively support you in this process – as we did with Pema Mall L.L.C., whose online sales platform we restructured, designed, and optimized with a customer-friendly e-commerce concept.
Goal of the project
Website Development
Redesigning the online shop
Logo creation
Increasing website performance and usability
Brief Profile: Pema Mall L.L.C.
Pema Mall L.L.C.
Headquarter: Prishtinë
Line of Business: Online Sales Platform
Web: pemamall.com
Pema Mall L.L.C. is an online sales platform with its headquarter in Prishtinë. The e-commerce offers different product categories comprising technology, cosmetics, interior and much more.
E-commerce Concept: Timely And Content-Related Planning
As a first step, our team defined – in consultation with the client – the main goals of the project: the re-structuring of the website and the entire product range, the re-design of the online shop, and the development of a strategic e-commerce concept to enhance the website’s performance and usability. The primary website was completely replaced, and the new version was created using the latest available technology.
Project schedule: At the start of the project, our consulting team compiled an overview of upcoming tasks, which were then prioritized in a second step. This structured approach allowed us to formulate an initial estimation of the project duration, allocate resources efficiently, and develop three possible scenarios. Integrating a strong e-commerce concept into this process ensured a seamless transition and optimized user experience, while also accounting for potential obstacles and challenges to guarantee timely project completion.
Idea generation & design: Regular communication with the client forms the foundation of our modus operandi. Close collaboration and weekly consultations ensure a successful project outcome. To align the design with the overall e-commerce concept, our design team created a comprehensive style guide introducing colors, fonts, company logos, and additional design elements. These not only reflect the company’s values and personality but also ensure a cohesive and professional online presence.
Furthermore, our team conducted a UX review to test the design and user flow, identifying elements in need of refinement to optimize the e-commerce concept. When developing the style guide, we adhered to best practices in website design, ensuring a user-friendly and conversion-driven approach. The design was implemented using Figma, a leading interface design tool that enhances intra-team collaboration, facilitates real-time feedback, and streamlines the entire design process.
The Pema Mall logo has been adapted, too. The original design was pale and pastel-colored – a color selection we discourage our e-commerce clients from using. Instead, our design team used a vibrant aquamarine, which combines the color effects of both blue and green: blue stands for freshness and clarity, whilst green is relaxing and positive.
Function extension: With an e-commerce concept that includes more than 20,000 products, the primary focus was on extending and optimizing its functionality. In particular, search options needed to be simplified and upgraded. Key website elements, such as filters and the wish list, were transferred from the previous platform but restructured for a more intuitive and customer-friendly experience.
The entire buying process was revised to align with the improved e-commerce concept. The checkout process now offers multiple payment options, making transactions easier and more secure. Additionally, the new version allows customers to complete purchases as “guests,” eliminating the need for mandatory registration and reducing friction in the purchasing journey.
This enhancement is crucial, as the checkout process is a fundamental success factor—around 70% of customers abandon their carts at this stage. By refining the design and streamlining the checkout flow, we actively prevent this issue and improve the overall user experience through seamless and convenient payment procedures.
Challenges
One of the biggest challenges was managing and structuring an extensive volume of data. Currently, the Pema Mall online sales platform includes around 20,000 products, with plans to scale up to one million in the future. Organizing these products into logical categories, ensuring smooth filter functionality, and maintaining an effortless navigation system—while simultaneously minimizing loading times—was a complex task.
However, our expert design and development team successfully tackled these challenges. In every project, we rely on the best specialists in their field to deliver cutting-edge solutions that support a scalable and efficient e-commerce concept.
Write Your Own Success Story – With Dinnova
You expect a clear goal definition, prioritization and successful project completion? Then we are your best bet when it comes to digital transformation and formulating a new digital strategy: Dinnova is the business partner you were looking for! We conceptualize, create and optimize existing as well as new websites and e-commerce – from their content, to important functions, to their best performance. Reach out – our service team is looking forward to hearing from you, and we are looking forward to working together in the future!
