In our last blog article, we already introduced many of the new e-commerce trends 2022. Since that list was not conclusive, we are going to examine in more detail further important trends you should not miss. If you want your business to thrive amongst other successful competitors, you should offer your customers the same advantages and technological innovations as your competition.
This is because the e-commerce trends 2022 not only simplify the buying process, they also are a crucial factor to set yourself apart from competing companies. You would like to know which online trends 2022 are going to be the center of attention along with easy search functions, voice search and augmented reality? Then this blog article is your best bet at finding it out!
E-Commerce Trends 2022 – Indispensable Technologies und Elements
Nowadays, business is mainly done online. One reason for it might be the spread of the worldwide pandemic, as well as the ongoing development of new technologies. It is a fact that: if a business wants to mix it at the top, it should neither ignore the e-commerce online trends 2022, nor not consider it because they deem it is a sole dream of the future. Instead, you need to examine whether these trends fit your products and services, as well as your company’s image.
E-Commerce Trend 1: Efficient Mobile Commerce
Mobile commerce? This trend is indeed a well-known topic. However, many more studies are now available that research the repercussions on and the expectations of users. Mobile commerce can be described as all business transactions that are performed using a mobile device that is connected to the internet.
By the end of 2021, aforementioned transactions effected using smartphones, tablets, and similar devices will reach a share of about 50%. Is your web shop optimized for mobile commerce? After all, users have high expectations regarding the marketing of products and services: online shops need to be adapted to smaller screens that can differ in size depending on their manufacturer and model.
Neither images nor texts shall appear misplaced – this view offers a rather insufficient user experience and may be detrimental to the business’ image. Furthermore, studies have shown that the same cognitive and reactive functions of users are active that are also stimulated whilst watching horror movies.
Their stress levels are just as high, which is why their willingness to endure long loading times is quite low. Therefore, you should focus on optimizing your mobile commerce – ideally with professionals that know the industry very well and are up-to-date with the latest e-commerce trends.
E-Commerce Trend 2: Easy Payment Methods
This area brings forth another e-commerce trend in 2022: customers expect a certain range of payment methods. Therewith, they can select the payment method they prefer and they know the password for by heart. According to some predictions, in 2025 more than half of all purchases will be performed via smartphones, which is why payment methods that internet companies like Google (GooglePay) or Apple (ApplePay) offer should not be ignored.
The same goes for newcomers like Twint – a payment method that attaches utmost importance to data privacy and easy payments. Moreover, installment payments are on the rise – a trend that is already common practice in Asian countries.
Further functionalities that your online shop should offer in 2022? Call-to-action buttons that enable an ‘order in 1 click’ or a ‘fast checkout’: if customers have already saved their data in their profiles, the buying process can be completed with one single click. You can only set yourself apart by offering aforementioned instalment payments and an immediate purchase on the product page, as well as by displaying the price, stock and the delivery date in this phase of the process.
E-Commerce Trend 3: Google Local Inventory Ads (LIA)
When it comes to e-commerce trends 2022, Google Local Inventory Ads are the new black! And it is a trend that is mainly rising in European countries. If customers search online for a specific product or service, Google highlights those products and services that are available nearby.
The marketing principle increases the likelihood of these customers to buy from the companies listed by Google. Also, customers get the chance to test and see the product before purchasing it – this way, they can avoid bad buys and make better decisions instead. Choosing the wrong colour or size? These issues are soon a thing of the past! Thanks to this new tool, users can also see companies’ ratings, prices, and the product’s or service’s availability.
E-Commerce Trends 2022 Implementation – With Dinnova
Optimize your customers‘ buying process by implementing the latest e-commerce trends in your business! Those are so much more than gadgetry and superfluous changes – instead, they simplify the search, purchase decision, and completion process. Furthermore, you can emphasize your willingness to follow new trends and innovate whenever possible and sensible – which is an important factor when it comes to gaining your customers’ trust and becoming a more competitive business.
Take control over the digital future of your business: Dinnova counsels and supports you in conceptualizing, developing, and implementing numerous digital products and services.
These include the professional development of customized software, websites, and online shops as well as a meticulous scrum master and agile project management, developing progressive, hybrid, and native applications, and so much more. We gladly assist you with perfecting your SaaS or your business model, and make your company ready for its digital future: the presented e-commerce trends are living proof that online is the key to survival.
Innovation Within Your Reach: With Dinnova
Design your digital future with us! Get in touch with us today for our first, non-binding consultation call. Our service team is looking forward to hearing from you – and we are looking forward to collaborating in the near future!
